PEBBLE BEACH, California -- Ferrari will expand sales of easier-driving grand touring cars, but will not try to chase rival Porsche's annual sales volume, Ferrari Chairman John Elkann said.
Elkann was speaking to an audience of classic car enthusiasts gathered at this storied golf resort on the Pacific coast.
Elkann visited Pebble Beach during the annual Concours d'Elegance, during which wealthy collectors bring some of the world's rarest vintage automobiles to be admired -- and sold -- and premium manufacturers showcase exotic new models.
Ferrari is best known for flashy, high performance sports cars.
Among fans of vintage Ferraris, grand touring cars from the 1960s, some with seating for four people, are among the most popular models on auction blocks and at enthusiast events. GT cars were designed to be comfortable on longer road trips.
Elkann hinted Ferrari will unveil a new GT type car in November.
Ferrari has said previously that about 40 percent of its total sales could come from GT cars by 2022, up from 32 percent now.
Ferrari has outlined plans to expand revenue to 5 billion euros ($5.54 billion) by 2022 from 3.4 billion euros in 2017.
The company has said it plans to add a model called the Purosangue to compete with a growing stable of from premium sports car brands, such as the Lamborghini Urus.
Rival Porsche, a unit of Volkswagen Group, has expanded its sales to more than 250,000 sports cars and SUVs annually. Elkann said Ferrari is not aiming for Porsche's level of sales.
