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Automakers

Ford CEO Jim Farley: Smaller, profitable EVs are nonnegotiable

Ford CEO Jim Farley
Farley said smaller, cheaper EVs are needed to compete with Chinese automakers. (Laura Harris)
MM
By:
Michael Martinez
February 15, 2024 05:06 PM

Ford CEO Jim Farley said the shifting market for electric vehicles has made it tougher to predict the profitability of those models but that the automaker needs to develop smaller EVs that can make money quickly.

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