Automakers

Ford of Europe plans more changes to reposition business for EV-focused future

"We will not necessarily try to be all things to all men or women in the future. We will put our capital where we can differentiate," Ford of Europe President Stuart Rowley said.
March 09, 2021 05:00 AM

Ford of Europe grabbed headlines when it became the first major automaker in the region to announce it would only sell full-electric passenger cars by 2030. The decision is the culmination of a tumultuous two years under the leadership of Briton Stuart Rowley, who has overseen a $1 billion reduction in structural costs that was achieved by closing plants and cutting more than 10,000 jobs. More upheaval looms as the company continues to adjust an EV future, Rowley told Automotive News Europe Associate Publisher & Editor Luca Ciferri and Correspondent Nick Gibbs.

Staying current is easy with newsletters delivered straight to your inbox.