Ford of Europe grabbed headlines when it became the first major automaker in the region to announce it would only sell full-electric passenger cars by 2030. The decision is the culmination of a tumultuous two years under the leadership of Briton Stuart Rowley, who has overseen a $1 billion reduction in structural costs that was achieved by closing plants and cutting more than 10,000 jobs. More upheaval looms as the company continues to adjust an EV future, Rowley told Automotive News Europe Associate Publisher & Editor Luca Ciferri and Correspondent Nick Gibbs.
Ford was the first major manufacturer in Europe to say it was going to have an all-electric passenger car range by 2030. You will use Volkswagen Group's MEB platform for one, possibly two electric cars. What is your platform strategy to expand your range further?
I'm not giving details now. You know, 2030 was an important date we put out there. But I think even more important is that by mid-2026 all our passenger vehicles will be zero-emissions capable, either all electric or plug-in hybrid. In terms of platforms, we have a number of tools in the toolbox. The VW alliance is a very important one with the first EV coming out of Cologne in 2023, and we have the opportunity to add a second vehicle. Additionally, we are launching the Mustang Mach-E in Europe, and that is built on a global Ford platform. That platform is optimized for North America and is slightly larger, whereas MEB gives us access to a platform that is designed with Europe front and center in mind. So, it's very appropriate for mainstream products.