Ford has launched sales of its first electric vehicle in China, the battery powered version of the Territory.
The compact crossover has a starting price of 199,000 yuan ($27,832), which will be lowered to 182,800 yuan after government subsidies.
With young urban commuters as target customers, the electric Territory offers a range of 360 km (224 miles) on one change.
Like the gasoline version, the electric crossover is produced at Jiangling Motors Co., Ford’s truck joint venture.
Jiangling also builds the Everest SUV as well as the Tourneo and Transit vans for Ford as well as light vehicles and trucks for its proprietary JMC brand.
The electric Territory is the second electrified vehicle Ford has rolled out in China, following the plug-in hybrid variant of the Mondeo, which is assembled at Changan Ford, Ford’s passenger vehicle partnership.
In the second quarter, Ford and its two joint ventures delivered 154,042 vehicles in China, a decline of 22 percent from a year earlier.
During the period, sales at the Ford brand slumped 28 percent to 92,885 while deliveries at the Lincoln brand rose 7 percent to 12,404. Sales at the JMC brand fell 13 percent to 48,753.
Kerrigan Advisors’ proprietary annual OEM Survey of over 100 executives reveals that the majority of respondents are worried about the financial impact of Chinese automakers’ growing global market share, and most expect that the EV transition to be slower than expected. The survey also queried executives on their outlooks for dealership valuations and profitability, as well as their expectations for the future of dealer networks and facility requirements.
Ford plans to introduce more than 30 new and upgraded models including at least ten electrified vehicles under the Ford and Lincoln brands in China in the next three years.
