Automakers

How Ford will leverage America's 'can-do attitude' in Europe EV re-make

Ford Europe Martin Sander 2023
"European consumers have a very positive connection to America, to America's can-do attitude and to the freedom America represents," Ford's Europe boss, Martin Sander, said.
July 11, 2023 04:00 AM

Ford has radically slimmed its combustion-engine passenger car range in Europe to prepare for local production of electric cars. This starts with the Explorer, which will be based on Volkswagen Group's MEB platform Later in the decade, Ford will add cars underpinned by the automaker's second-generation electric platform and made at its factory in Valencia, Spain. Martin Sanders, who oversees Ford's passenger car division in Europe, provided some hints about what to expect from the new EVs. He also shared why Ford will leverage key American attributes to win over European customers during a recent conversation with Automotive News Europe Correspondent Nick Gibbs.

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