Geely's backing feeds big ambitions for Lotus

Lotus hopes brand recognition from its Formula 1 glories will help it expand beyond niches such as the Evola, below.

January 06, 2019 08:54 AM

It started with free coffee. During six years of painful budget austerity at Lotus, employees at the sports-car company's headquarters in eastern England had to pay for their own.

Featured Stories

Stellantis joins Ford with employee pricing discounts

Dealership buy-sell database updates: Top 150 groups included in 10 deals across eight states

Trump’s tariffs challenge Korea and other industry friends

Here’s our list of the 2025 Top 150 dealership groups

Latest News

Volvo CEO Hakan Samuelsson promises new model, increased autonomy for U.S. business

Live updates on tariffs: Ford, Stellantis offer employee discounts; China retaliates; Mexico seeks solution

Hyundai, Genesis won’t raise vehicle prices over the next two months

What automakers are saying about vehicle prices with tariffs in effect

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Don Romano’s ‘wild ride’ at Hyundai Canada

U.S. senators seek to rein in Trump tariff authority

Europe reacts as Trump’s 25% auto tariffs take effect

What vehicle parts are now subjected to tariffs? Powertrain, suspension, safety and more

Staying current is easy with newsletters delivered straight to your inbox.