Automakers

Google experts say dealers and automakers should share more data

Riki Stadeler and Christian Richter (directors at Google Automotive)
Riki Stadeler (left) and Christian Richter are directors at Google's global automotive unit. (GOOGLE)
AW
By:
Armin Wutzer
AL
By:
Agnes Lehbrink
A
By:
Automobilwoche
|
January 26, 2023 07:00 AM

By the time customers sit down with a dealer, most of them have made a decision on which car to buy after searching on the Internet. Google automotive retail experts, Christian Richter and Riki Stadeler, both based in Germany, talked about what matters most in online sales in an interview with Automotive News Europe sister publication Automobilwoche.

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