Automakers

How Geely's design chief is mentoring car stylists

Geely Peter Horbury
"My thoughts on current design is that I don't see anything wrong in doing beautiful. I get worried that the ugly stick is being waved about a bit vigorously in some parts of the world," Geely Auto Executive VP of Design Peter Horbury said.
April 30, 2021 10:00 PM

Peter Horbury has worked on countless projects during his 40-plus years as a car designer, ranging from doing the grille, headlights and the bumpers on the Chrysler SIMCA Horizon, which he proudly remembers was the 1979 European car of the year, to creating from scratch the look and feel of Volvo Cars subsidiary Lynk & CO's entire lineup. Horbury, who has been executive vice president of design at Geely Auto since 2011, has also held top jobs with Volvo and Ford's disbanded Premier Automotive Group. He recently spoke with Automotive News Europe Managing Editor Douglas A. Bolduc about the changes his craft have undergone during his decades of service. He also discussed how he is mentoring the next generation of car stylists, and he cheered on the promotions of fellow designers Thomas Ingenlath, who is now CEO at Polestar, and Gerry McGovern, who was recently added to the management board at Jaguar Land Rover.

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