How Mercedes is using software to rewrite product development playbook

Christoph Starzynski, who leads the development of Mercedes' EQ subbrand, says the automaker is investing in startups "to see what's the best horse in the race." (Mercedes-Benz AG)

September 28, 2022 06:46 PM

DENVER — More than a decade ago, venture capitalist Marc Andreessen famously claimed, "Software is eating the world." That trend certainly is reverberating through the automotive world.

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