Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • PUBLICIS SAPIENT: The power of post-purchase: How automakers can maximize customer lifetime value
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Automakers
September 30, 2022 08:10 AM

How Mitsubishi plans to rebuild European sales

Mitsubishi aims to achieve close to pre-pandemic sales figures with two new Renault-based models.

Nick Gibbs
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Mitsubishi ASX web 2022

    Mitsubishi will start sales of the ASX, which is based on the Renault Captur, in March.

    After reversing a decision to quit Europe, Mitsubishi Motors now believes it can rebuild its vehicle sales in the region to close to pre-pandemic figures with the help of alliance partner Renault.

    Mitsubishi targets annual sales of 130,000 in Europe by 2024, the automaker's European head, Frank Krol told Automotive News Europe, giving the automaker about 1 percent market share.

    The goal is about double the company’s predicted final total in 2022 and not far from its 148,248 European sales figure in 2019, according to figures from industry group ACEA.

    Most of the sales growth will come from Mitsubishi's new Renault-based models, a new Colt small car based on the Renault Clio and the ASX, which is based on the Renault Captur small SUV, Krol said.

    The brand expects European annual sales to be 40,000 for the Colt and 35,000 for the ASX. The automaker will continue to sell established models such as the Eclipse Cross SUV.

    "Our heritage is SUV-oriented, so for us the ASX is an important vehicle, but the segment for the Colt is bigger,” Krol said.

    PICTURE GALLERY: Mitsubishi ASX
    Share
    Mitsu ASX 1.jpg
    Share
    Mitsu ASX 4.jpg
    Share
    Mitsu ASX 2.jpg
    Share
    Mitsu ASX 3.jpg
    Share
    Mitsu ASX 5.jpg
    Mitsu ASX 1.jpg
    Mitsu ASX 4.jpg
    Mitsu ASX 2.jpg
    Mitsu ASX 3.jpg
    Mitsu ASX 5.jpg

    Mitsubishi unveiled the ASX on Sept. 20 ahead of its launch in March next year. The SUV will be sold with plug-in hybrid, full hybrid and mild hybrid drivetrains.

    The company will continue to sell the Eclipse Cross compact SUV, as well as the Mirage/Space Star budget small car alongside the two Renault-based models, Krol said.

    The Eclipse Cross was Europe's 10th best-selling plug-in hybrid in the first seven months, according to figures from Dataforce.

    The Mitsubishi Outlander was Europe’s best-selling plug-in hybrid for a long time but the automaker stopped selling the SUV in the region last year and has decided not to export its successor in Europe.

    The future of the Mirage will depend on whether Mitsubishi decides to spend money to homologate the budget car to comply with the GSR2 (general safety regulations) legislation mandatory for all cars sold in the EU from July 2024. The Mirage starts at 10,380 euros in Germany.

    The new Mitsubishi Colt, which will be based on the Renault Clio, is seen in a teaser picture released by Mitsubishi.

    Further models for Europe will be decided next year when Mitsubishi unveils its latest three-year, midterm plan.

    Electric vehicles will be critical to Mitsubishi’s European comeback, the company’s CEO Takao Kato said in a January presentation.
    "In order to survive in Europe definitely we need an EV platform, so an EV will be very strong possibility for us," Kato said.

    Mitsubishi said in 2020 it would leave the European market after struggling to be profitable in the region but reversed that decision a year later after Renault agreed to build two new models for the Japanese brand in Renault plants.

    Mitsubishi will reduce its European markets to 17 by the end of 2022, down from 32 in 2019, as it continues to pull out of less profitable countries.

    The automaker is in the process of cutting operations in Greece as well as in Balkan countries such as Croatia and Macedonia. The company pulled out of the UK and Belgium in 2020.

    The company said its European operations was profitable the first quarter of the financial year, between April 1 and the end of June.

    CARS & CONCEPTS: Sign up for this multipurpose newsletter that covers the biggest moves in Europe’s product market.
    RECOMMENDED FOR YOU
    Why are electric car names so bad?
    Recommended for You
    Toyota bZ4X driving down steep incline 2022
    Why are electric car names so bad?
    London taxi coventry factory 2023
    London black cab owner Geely explores raising fresh funds
    China electric car sales
    China set to extend EV tax incentives as sales growth slows
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • PUBLICIS SAPIENT: The power of post-purchase: How automakers can maximize customer lifetime value
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us