The rapid transition to electrification has presented a challenge for marketers: How do you reposition decades of brand equity built on traditional automotive values for a new greener, cleaner world?
July 09, 2021 11:01 AM
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Nissan mulls plant closings in Japan and Mexico, reports say
The once-dominant Japanese carmaker is restructuring to address a slump in global sales and profitability in the face of rising competition from China’s fast-growing electric vehicle sector.
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