Hyundai will focus more on a typical customer's lifestyle and needs when designing its future cars, said SangYup Lee, the head of the brand's global design center.
Until now Hyundai's lineup has had a family look with all cars having the same face, Lee said.
In the future the design of new models will have more diversity. The Vision T plug-in hybrid concept, unveiled at the Los Angeles auto show last month, shows the styling of future Hyundai cars, he said.
Hyundai aims to find a design element of design that can give the brand a distinctive image like Audi did 10 years ago with its light design, Lee said.
Lee hinted that the concept previews the next generation Tucson SUV. "The show car is a very strong statement. You will be surprised by how close the production car to the Vision T," he said.
The Vision T is the seventh in a series of Hyundai Design Center concepts expressing the brand's evolving "Sensuous Sportiness" global design language.