Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
    • Meet the 2021 winners
    • Browse photos from the 2021 awards ceremony
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Battery testing center for large battery packs and more
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Automakers
February 15, 2021 05:15 AM

Jaguar will become all-electric brand as part of new turnaround plan

Nick Gibbs
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Future Jaguar models will be built exclusively on a full-electric architecture, Jaguar Land Rover said.

    The historic marque, known for its performance sports cars, will become all-electric starting in 2025 to "realize its unique potential," Jaguar Land Rover CEO Thierry Bollore said during an online presentation on Monday.

    Jaguar currently sells a single full-electric car, the I-Pace crossover.

    Sister brand Land Rover will get six new full-electric models in the next five years with the aim of making 60 percent of its sales zero emissions vehicles by 2030. The first battery-powered Land Rover will be launched in 2024.

    In addition, JLR will phase out diesel engines, Bollore said.

    The strategy forms Jaguar Land Rover's new business plan called "Reimagine."

    The aim is to give the Jaguar and Land Rover brands two distinct personalities, said Bollore, former CEO at Renault, who took the top job at JLR in September.

    Jaguar models will be built on a new, specific battery-electric platform, Bollore said. The automaker's Solihull plant in central England, will be the "home" of the platform.

    Future Land Rovers will be built on JLR's Modular Longitudinal Architecture platform, which can underpin hybrid and electric models, and the automaker's Electric Modular Architecture, which can support electrified combustion engines.

    To differentiate the brands further, Jaguar will move away from SUV-style vehicles while Land Rover will continue to focus on SUVs with its Range Rover, Discovery and Defender model families, Bollore said

    The Jaguar XJ, which had been planned as a full-electric sedan to rival the Tesla Model S, will not be part of the brand's new lineup, although the nameplate may be retained, JLR said.

    Land Rover will gradually follow Jaguar down the electric-only road.

    Bollore said he expects JLR to have "almost zero" production of cars powered by internal combustion engines by 2036.  By 2039, the company aims to achieve net zero carbon emissions across its supply chain, products and operations.

    Profit target, no plant closures

    JLR will keep all three of its British plants open but Bollore said the Castle Bromwich plant in central England would focus on "non-production" activities in the long term. He did not provide any details.

    "It's time to re-imagine the next chapter for both brands ... British brands steeped in a rich tapestry of timeless designs," Bollore said.

    JLR said it will spend around 2.5 billion pounds ($3.5 billion) annually on electrification technologies and development of connected vehicle services.

    The automaker is also investing in developing hydrogen fuel cells in anticipation of a future shift to hydrogen to power vehicles. JLR said it will have prototypes using hydrogen fuel cells on Britain's roads within the next year as part of a long-range investment plan.

    The plans come as car groups worldwide pursue zero-emissions strategies to meet stringent CO2 emission targets in Europe and China. A number of countries have also announced bans on new fossil-fuel vehicle sales -- in the UK that ban should take effect in 2030.

    In November, Bentley, owned by Volkswagen Group, said its model range will be fully electric by 2030.

    JLR said it was a "on a path towards" a double-digit operating profit and positive cash flow and aims to achieve positive cash excluding debt by 2025. The company's pretax profit was 439 million pounds ($603 million) in its latest quarter.

    Reuters contributed to this report

    FOCUS ON ELECTRIFICATION NEWSLETTER: A monthly wrap-up of the latest electric vehicle news, including interviews and global EV sales data, delivered to your inbox.
    RECOMMENDED FOR YOU
    Ford internet-linked cars get sales ban in Germany in patent dispute
    Recommended for You
    Ford badge
    Ford internet-linked cars get sales ban in Germany in patent dispute
    Mercedes CLA Shooting Brake 2022
    Mercedes to debut EV-focused MMA platform for 'entry luxury' models in 2024
    Lancia Ypsilon 2021
    Lancia bets on online sales in European expansion
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
        • Meet the 2021 winners
      • ANE Eurostars
        • Browse photos from the 2021 awards ceremony
    • More
      • Publishing Partners
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Battery testing center for large battery packs and more
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us