Jaguar Land Rover to reposition Discovery lineup amid sales slump

Land Rover Discovery Sport during testing 2021 — Demand for the Discovery Sport, shown, is declining.

August 22, 2023 08:23 AM

LONDON -- JLR (formerly Jaguar Land Rover) is working to define a future role for its slow-selling Discovery brand, which has been eclipsed by the success of the automaker’s hot-selling Defender.

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