Automakers

Mazda exec explains why Europe is a 'front-runner' for brand's EV shift

Mazda Europe CEO Martijn ten Brink 2023
Mazda Europe CEO Martijn ten Brink aims to beat the brand's sales forecast for the 2023-24 fiscal year by more than 10 percent, reaching in a volume of 200,000 units.
February 09, 2023 05:00 AM

Mazda plans to invest $11 billion to electrify its product range by 2030. One example of that transition is the adaptation of the Japanese automaker's renown the rotary engine for the electrification age, showcased by last month's debut of the Europe-focused MX-30 plug-in hybrid. Mazda Europe CEO Martijn ten Brink explained why his division will play a leading role in the company's EV shift during an interview with Automotive News Europe Correspondent Andrea Malan at the recent Brussels auto show.

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