Automakers

Mercedes boosts green credentials with ad linked to 'Avatar' sequel

Mercedes-Benz Avatar ad
(MercedesBenz)
ES
By:
E.J. Schultz
|
AA
By:
Ad Age
November 21, 2022 12:06 PM

Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the year’s next mega-blockbuster, “Avatar.” Mercedes-Benz debuted a co-promotional campaign with the sci-fi sequel, called “Avatar: The Way of Water,” which hits theaters Dec. 16.

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