Milan did something no other European city has been able to pull off in 21 months: hold a live auto show.
The MiMo auto show was host to 63 brands that displayed about 120 models in downtown Milan and at the nearby Monza racetrack from June 10-13. The combination of the first two letters of Milan and Monza created the show’s name, MiMo.
The COVID-19 pandemic has forced the cancellation of auto shows around the world, including the 2020 and 2021 Geneva shows and the 2020 Paris show. It has also delayed the Barcelona show multiple times this year.
The last major show held in Europe was the IAA in Frankfurt in September 2019. The last show in Italy before the MiMo event was the Parco Valentino show held in Milan in June 2019.