Automakers

Nissan Europe boss suffers sales slide to prep for profitable future

Nissan Europe expects a big boost from the arrival of the second-generation Juke.
December 07, 2019 08:28 AM

Nissan's sales in Europe fell by over a quarter in the first nine months as the company suffered headwinds ranging from an aging model lineup, difficulties adapting to WTLP regulations and management turmoil related to the departure of its scandal-hit leaders Carlos Ghosn and Hiroto Saikawa. The sales decline has happened under the watch of Nissan Europe Chairman Gianluca de Ficchy, who was appointed to the role in April 2018. But, as he told Automotive News Europe Correspondent Nick Gibbs, the drop is a calculated move to cut unprofitable channels and get leaner ahead of a big push into electrification.

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