PARIS -- Renault Group has named a management board for its new Dacia-Lada business unit, as CEO Luca de Meo seeks to increase synergies between the two low-cost brands.
Denis le Vot, who has held top management jobs at Nissan and Renault Group, will be CEO of the two brands. Yves Caracatzanis will continue as president of AvtoVAZ, the Russia-based company that makes Lada.
This is the first time that Dacia has had its own management board. Renault has held a controlling stake in the Romanian budget brand since 1999. Dacia was under the direction of the group’s Global Access program until de Meo took the helm at Renault last year and announced he was refocusing the group around brands rather than regions.
Lada was directed separately as part of the AvtoVAZ business unit. Renault has held a stake in AvtoVAZ since 2008, and integrated the company into its balance sheet at the end of 2016.
In his Renaulution plan to revive the money-losing automaker, de Meo has combined Dacia and Lada into a single business unit, with the aim of sharing platforms and at the same time moving into the more-profitable compact segment. Both brands now sell mostly small, or B-segment, cars and SUVs.
The first shared vehicle from the two brands is expected to be a compact-size SUV based on an extended version of the Renault-Nissan CMF-B platform. It will be called the Bigster for Dacia; Lada’s version will be the Niva, although that nameplate will have more than one model, de Meo and le Vot have said.
By 2025, Dacia and Lada models will all be on versions of the CMF-B platform (there are five platforms now between the two brands), with hybrid models introducing electrification. Body styles will be reduced to 11 from 18. The potential profit pool is expected to rise to 5 billion euros in 2025 from 3 billion euros in 2020.
Other key members of the Dacia-Lada management board are:
- Xavier Martinet, director of sales and marketing. Martinet, an Automotive News Europe Rising Star last year, has been a Nissan North America executive and was also chief marketing officer at Renault Group.
- Alejandro Mesonero, director of design. Mesonero was formerly head of design at Volkswagen Group’s Spanish brand Seat, where de Meo had been CEO.
- Marc Suss, director of engineering. Suss has been the head of Renault’s Global Access program.
- Antoine Gatignol, director of purchasing. He has been a general manager and global director of purchasing at Renault Group and the Renault-Nissan alliance.
The rest of the board includes Laurent David, director of finance; Jean-Denis Bigot, head of quality; Christophe Dridi, industrial director; Lionel Jaillet, director of product performance; Pierre Houles, digital director; Christian Stein, head of communications; and Tatiana Landisberg, head of human resources.