How Renault's Alpine got a value boost from Formula One

Alpine F1 car — An Alpine-branded F1 car is pictured at this year's Monaco Grand Prix. (REUTERS)

June 14, 2023 12:23 PM

PARIS -- Renault’s Alpine sports-car brand has seen its value rise to 500 million euros from 50 million thanks in part to exposure gained from its Formula 1 racing team, Alpine CEO Laurent Rossi said.

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