Ampere will be the first European EV and software "pure player,” Renault said, with a new generation of electronic architecture including Google Android-based software, and the launch of the first "software-defined vehicle” in 2026.
Renault said Ampere vehicles will reach price parity with ICE (internal combustion engine) models faster than the competition, thanks to an overall 40 percent cost reduction by 2027-28 when the second generation of its compact (C segment) EVs are launched.
“Ampere will be able to gradually reduce vehicle prices while improving margins,” Renault Group CFO Thierry Pieton said Wednesday.
Automakers are struggling with the cost of building EVs, with consumers balking at high list prices as the economy cools and inflation increases the cost of living.
At the same time, European brands -- and the European Union -- are bracing for a wave of low-cost Chinese-built models. The MG4 compact EV from SAIC, which starts at less than €30,000, has quickly become a best-seller in one of Europe’s most competitive segments.