Rolls-Royce expands global offices offering bespoke customization

Rolls-Royce Black Badge Cullinan — The bespoke Black Badge Cullinan Blue Shadow, which has 'Edge of Space' fascia artwork, is sold through Rolls-Royce Private Office. Production is limited to 62 examples.

July 12, 2023 09:33 AM

LONDON -- Rolls-Royce is expanding its network of 'private offices' to boost sales of high-margin bespoke customization of its cars.

Featured Stories

100 Leading Women

Our list of 100 Leading Women in the North American Auto Industry

100 Leading Women

Our 100 Leading Women for 2025 are visionaries, problem-solvers and catalysts for change. The fact that they are women matters deeply, but it is not the whole story. They are here because of what they do — and how well they do it.

Honda

Sony Honda Mobility urged by Calif. dealers to stop Afeela 1 sales

Dodge says it’s eliminating Canada-made Charger Daytona R/T for 2026 because of tariffs

How humanoid robots could help auto manufacturers fill plant capacity

Suppliers

By:

John Irwin

How humanoid robots could help auto manufacturers fill plant capacity

Latest News

Toyota adds bZ4X Touring electric crossover to European lineup

Sony Honda Mobility urged by Calif. dealers to stop Afeela 1 sales

Mitsubishi will not to pursue investment in Renault’s Ampere EV business

Daily 5 report for May 19: Who was the highest paid CEO in Detroit last year? Not who you think

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Subaru, amid hot streak, adjusts U.S. leadership as Yoichi Hori becomes regional CEO

Luxury automaker Seres comes from behind to overtake BMW, Mercedes in China

Top 5 stories of the week: Chinese cars expected to hit U.S. market; Ford job cuts

Japanese automakers face $19B hit from Trump’s tariffs

Staying current is easy with newsletters delivered straight to your inbox.