Automakers

Slow transition to electric fells BMW's CEO after just one term

BMW CEO Harald Krueger speaks in front of an i3 electric car at the 2015 Frankfurt auto show. BMW was forced to end a press conference at the show after Krueger collapsed on stage. (Chris Ratcliffe/Bloomberg)
EB
By:
Elisabeth Behrmann and Benedikt Kammel
B
By:
Bloomberg
|
July 06, 2019 07:58 AM

When BMW picked Harald Krueger to run the company more than four years ago, he was the perfect candidate. Young, with a personable manner and decades of experience across the company, Krueger appeared ready to guide the venerable luxury maker into a future of electric, self-driving and shared automobiles.

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