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March 02, 2022 05:27 AM

Stellantis wants to be Europe's most profitable automaker

Stellantis wants to be Europe's most profitable automaker and No. 1 in U.S. EV sales.

Luca Ciferri
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    AMSTERDAM -- Stellantis CEO Carlos Tavares announced some bold goals in presenting the automaker's latest strategic plan, including leading on profitability in Europe and a goal of becoming the No. 1 in sales of battery-electric vehicles in the U.S.

    Tavares wants Stellantis's Enlarged Europe region, which also includes Turkey, to maintain an operating margin of more than 10 percent by 2030, making the company in being the region's most profitable automaker.

    For 2021, Stellantis, which was created just over a year ago from the merger of Fiat Chrysler Automobiles and PSA Group, reported an adjusted operating margin of 9.1 percent in Europe. Direct comparisons with rival's profitability in Europe are not possible because other automakers report global results and no regional split.

    By 2030, Stellantis wants to increase its market share in Europe to 23 percent from 22.1 percent in 2021.

    Tavares said Stellantis is "ready" to sell only battery-electric passenger cars in Europe by 2030. This is five years ahead of a European Union proposal to ban internal combustion engines in the region by 2035.

    By 2030, Stellantis plans to have on the market more than 60 battery-electric cars models and three gigafactories -- in France, Germany and Italy -- producing over 250 GWh of battery capacity a year.

    For North America, Stellantis plans to become the No. 1 in commercial vehicles by 2024 in the U.S. and to lead in sales of battery-electric cars in the region by 2030, launching by that date more than 25 BEVs.

    North America is set to remain Stellantis' most profitable region, with an adjusted operating margin over 15 percent in 2030. The region was the automaker’s most profitable region last year with a 16.3 percent margin.

    Stellantis also wants to become the worldwide No. 1 in sales of light commercial vehicles, creating a new global division that will run all the van and pickup operations of its Peugeot, Citroen, Fiat, Opel/Vauxhall and Ram brands.

    "I want all LCV operations to unleash their massive potential, creating a new division that will work independently on everything, from marketing and sales to manufacturing," Tavares said while presenting the automaker's Dare Forward strategic plan on Tuesday.

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    Stellantis strategic plan targets high margins
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