Automakers

Targeting Tesla, Geely to launch new premium EV brand, report says

Geely's new electric vehicle, Geometry A (GE11), pictured at the 2019 Shanghai auto show.
Geely's new electric vehicle, the Geometry A, at the 2019 Shanghai auto show. (Reuters)
R
By:
Reuters
March 19, 2021 07:16 AM

BEIJING -- China's Geely plans to roll out electric vehicles under a new marque with different branding and sales strategies, people familiar with the matter said, as the Volvo Cars owner looks to take on its main EV rival, Tesla, with higher-end vehicles.

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