Automakers

Toyota Europe boss takes aim at tougher profitability target

Toyota Europe boss van Zyl believes a plug-in hybrid version of one of the automaker’s SUVs will have more success than the Prius plug-in hybrid (shown).
December 23, 2019 09:28 AM

More than half of Toyota's European sales are hybrids and their success is contributing to the automaker's sustained profitability in the region and putting it in a position to achieve the EU's tougher CO2 emissions reduction target that will come into force next year. Toyota will find it difficult to increase profits because the EU plans even tougher CO2 targets, which will push the company to add expensive full-electric vehicles and more plug-in hybrids in Europe. South African Johan van Zyl, who has led Toyota Europe since 2015, discussed this and more with Automotive News Europe Correspondent Nick Gibbs.

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