Meet the sales boss
NAME: Matthew Harrison
TITLE: Toyota Europe Executive VP of Sales and Marketing
AGE: 51
MAIN CHALLENGE: Monitoring customer acceptance of full-electric vehicles as Toyota’s key hybrid market matures.
Toyota Europe has reached its target to have hybrids make up 50 percent of its sales. Now a new challenge has emerged: offering full-electric vehicles. Toyota Europe's sales and marketing boss, Matthew Harrison, discussed this and more with Automotive News Europe Correspondent Nick Gibbs.
