Volvo Cars is edging deeper into the retail space with the aim of creating an industry benchmark for seamless movement between online and offline channels.
One key goal of the move is to more than double global online sales to 50 percent by 2025, while also making it easier for customers to sign up for a Volvo subscription and service their cars.
"We are planning is to really leverage the potential of digital to build a really strong distribution system with offline and online components," Volvo's sales boss for Europe, Middle East and Africa, Bjorn Annwall, told Automotive News Europe. "We need to work together with our retail partners to make that happen."
Volvo CEO Hakan Samuelsson is a big proponent of online sales, which he credits with helping accelerate the automaker's post-lockdown rebound.
"We would not have had 14 percent growth [in July's global vehicle sales] had we not been helped by online sales," he told ANE in a separate interview.