Automakers

VW, BMW, Stellantis, others shift emphasis to software to fend off Tesla, tech giants

VW ID Vizzion
Automakers need to switch to software-oriented development processes from the start "to have the chance to survive," VW brand technical development boss Thomas Ulbrich said.
October 05, 2021 04:00 AM

Traditionally car buyers picked a certain model because they liked its physical attributes such as engine power, vehicle design or dynamic response.

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