Automakers

VW Group Russia boss uses steady hand to nearly double market share

June 06, 2019 07:15 AM
Meet the Russia boss

Name: Marcus Osegowitsch
Title: Volkswagen Group Russia General Director
Age: 51
Main challenge: Maintaining volume and market share in a country with a volatile currency that causes roller-coaster sales.

Going from a high of 2.9 million vehicle sales in 2012 to a low of 1.4 million in 2016 has taught Volkswagen Group Russia boss Marcus Osegowitsch the value of staying calm and remaining flexible. This has paid off because VW Group's Russian market share has risen to nearly 12 percent from less than 7 percent since the former management consultant arrived in Moscow in 2010. He spoke about the keys to success in Russia in an interview with Automotive News Europe Managing Editor Douglas A. Bolduc

Staying current is easy with newsletters delivered straight to your inbox.