Why Volvo changed naming plans for EX90 electric SUV

Volvo CEO Jim Rowan with EX90 computer-generated representation — Volvo CEO Jim Rowan stands in front of a computer-generated representation of the EX90 flagship electric SUV.

Douglas A. Bolduc

September 30, 2022 12:18 PM

Former Volvo Cars CEO Hakan Samuelsson said in 2021 that the automaker's replacement for the XC90 would have a name that deviated from its longtime use of letter and number combinations.

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