MUNICH – Chinese EV start-up Xpeng will begin sales in Germany, France and the U.K. in 2024.
Xpeng, which has Volkswagen Group has an investor, already sells in Scandinavian markets and the Netherlands.
The automaker will sell its G6 midsize SUV, G9 large SUV and P7 large sedan in Germany and France, and will develop a right-hand-drive version of the G6 for the U.K.
The move into Germany marks an important moment in Xpeng's ambitions in Europe after launching in smaller, more EV-friendly markets, Brian Hu, Xpeng president, said at the Munich IAA mobility show on Monday.
"Germany is the most important market by defined by size and by the standards set by all carmakers," Hu said. "Success in Germany will define our success in Continental Europe."
Xpeng will go with the "classic dealer model," Hu said of its move into Germany.
Although the company has followed Tesla in many respects of its digital-led vehicle development, it has not copied Tesla's direct sales approach and instead forged partnerships with local dealer groups.