Jaguar Land Rover will now be called JLR in a rebrand that shifts the focus onto four subbrands: Range Rover, Discovery, Defender and Jaguar.
Jaguar Land Rover will now be called JLR in a rebrand that shifts the focus onto four subbrands: Range Rover, Discovery, Defender and Jaguar.
Stellantis design chief Ralph Gilles said the diminished brand is “ripe for a new chapter.”