Jaguar Land Rover renames itself JLR, reorganizes into 4 subbrands

April 20, 2023 05:03 PM

Jaguar Land Rover will now be called JLR in a rebrand that shifts the focus onto four subbrands: Range Rover, Discovery, Defender and Jaguar.

Featured Stories

Manufacturing

In the shadow of China’s military, Taiwan’s globally critical suppliers keep working

Manufacturing

If Russia’s invasion of Ukraine was bad for the auto industry, that conflict might seem like a speed bump compared with the chaos unleashed by a Chinese invasion of Taiwan.

By:

Hans Greimel

In the shadow of China’s military, Taiwan’s globally critical suppliers keep working

Nissan

Infiniti could go Rogue with new compact crossover in late 2027

Ram offers 1500 Express trim for under $50,000

Parts tariffs are now in effect. Here’s how they work

Manufacturing

By:

John Irwin

Parts tariffs are now in effect. Here’s how they work

Latest News

Polestar North America boss Anders Gustafsson quits, hinting at new auto retail gig

Infiniti could go Rogue with new compact crossover in late 2027

Legendary designer Giorgetto Giugiaro honored with Automotive News Centennial Award

Audi posts Q1 revenue increase helped by higher EV sales

Staying current is easy with newsletters delivered straight to your inbox.

See More in Newsletters

Guest commentary: For Akio Toyoda’s sake, he must listen to Toyota’s dissatisfied shareholders and reform strategy

Top 5 stories of the week: Women in auto; Birchwood’s latest buy; GM improves profit; more

Staying current is easy with newsletters delivered straight to your inbox.