Premium automakers can’t afford the luxury of current business model, analyst says

"The premium business model as we have seen it, of model proliferation and people paying more because of the social status of those cars, is probably reaching a peak," according to Philippe Houchois, managing director of Jefferies Group. (Lars Ardarve)

May 24, 2019 07:47 AM

GOTHENBURG, Sweden — For years, Germany's luxury brands have been a model of automotive success and the envy of rivals because of their combination of prestige, global reach and profitability. Their heyday may be over, a London-based analyst says.

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