Premium automakers can’t afford the luxury of current business model, analyst says

Philippe Houchois, managing director of Jefferies Group — "The premium business model as we have seen it, of model proliferation and people paying more because of the social status of those cars, is probably reaching a peak," according to Philippe Houchois, managing director of Jefferies Group. (Lars Ardarve)

May 24, 2019 07:47 AM

GOTHENBURG, Sweden — For years, Germany's luxury brands have been a model of automotive success and the envy of rivals because of their combination of prestige, global reach and profitability. Their heyday may be over, a London-based analyst says.

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