Stellantis' purchase of BMW and Mercedes-Benz’s Share Now car-sharing business has sparked a lot of questions.
How does Stellantis expect to turn a profit from Share Now, a free-floating car-sharing unit that accounts for a fraction of the revenue generated by its Free2move business?
How will it turn around Share Now, which lost Mercedes and BMW an estimated 200 million euros in the last two years?
Free2move CEO Brigitte Courtehoux's answer was this: "We are profitable at Free2move because we manage different business models."