TOKYO — Alfa Romeo is developing a new E-segment full-electric vehicle to expand in the U.S., CEO Jean-Philippe Imparato said as he outlined technical specifications for the sporty Italian brand's lineup of zero-emission vehicles.
"We will have to be in the E-segment in North America," Imparato told Automotive News on the sidelines of the launch of the Tonale compact crossover in Japan. "We are working on that."
The brand's U.S. lineup tops out with a D-segment entry in the Giulia sedan, he said.
But to expand sales in the region, Alfa Romeo needs something bigger and all-electric. Imparato said the new entry will help Alfa Romeo achieve his goal of generating 40 percent of the brand's global sales from outside Europe by 2030, compared with just 18 percent in 2021.
The Japan debut of the mild-hybrid Tonale is part of the push into new markets. The crossover was launched in Europe last year. U.S. deliveries start in the second quarter.
In tandem with the regional diversification goal, Alfa Romeo aims to go all-electric by 2027. And the new entry for the U.S. will be full-electric and arrive around 2027, Imparato said.