BMW's top-of-the-line crossover gets a freshening that includes more power, sportier design and upgraded tech.
The refreshed BMW X7 goes into production in August and arrives at European and U.S. dealerships in the third quarter. It starts at 95,400 euros in Germany and $78,845, including shipping, in the U.S.
The X7 receives an updated front end -- plus a new-look M Sport package, 23-inch light-alloy wheels and curved display screen.
The three-row utility vehicle with room for seven occupants competes with the Mercedes-Benz GLS, Audi Q7 and Land Rover Range Rover.
The X7 should add incremental sales for BMW as consumers continue to migrate from cars to crossovers and SUVs.
Europe's premium large SUV segment grew 2.5 percent in 2021 to 269,631, according to figures from Dataforce. The X7, which suffered a 6.5 sales decline last year to 5,254 units, ranked No. 15 in the segment.
Meanwhile, the U.S. large premium crossover segment has grown in each of the last three years, including a 3 percent increase in 2021, according to the Automotive News Research & Data Center.
Competitors in the high-end seven-passenger market are few, but they fight fiercely for every buyer, noted Sam Fiorani, vice president at AutoForecast Solutions.
"These are families with very high incomes who spend considerable money on their vehicles," Fiorani said. "At this price point, happy families are easier to keep in the showroom year after year than winning conquest sales from a rival brand."