Cadillac works to elevate luxury brand with bespoke vehicles, curated experience

Buyers of the Celestiq, shown, can customize their vehicles at Cadillac House at GM's' Global Technical Center outside Detroit. (LINDSAY VANHULLE)

August 07, 2024 01:59 PM

DETROIT — Two years ago, Cadillac set its sights on returning to being the "standard of the world" when it debuted the ultraluxury Celestiq electric sedan.

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