THE HAGUE -- The Chinese automaker BYD, one of the world’s biggest sellers of electric cars, will expand in Europe starting this year with three full-electric models: the Atto 3 compact crossover, the Tang large SUV and the Han large sedan, executives said.
BYD began selling the Tang on a pilot basis in Norway in August 2021. In the first phase of the expansion sales will start next month in Belgium, Denmark, the Netherlands, Sweden, as well as Israel. A second phase, starting before the end of the year will involve the largest European markets: Germany, France and the UK.
The company announced the strategy this week at an event in The Hague, Netherlands, where it offered test drives to journalists and access to executives.
No prices for the Atto 3 or Han or sales targets were given; BYD said more details would be released in October at the Paris auto show, where all three models will be displayed (see fact box, below).
Brian Yang, assistant managing director BYD Europe, said there was no date set for a third sales phase, which would involve countries such as Italy and Spain, where BYD has started building dealer networks. BYD’s international expansion includes Australia and Japan, where it is also starting sales in 2022.