Ford said it will begin selling the Bronco off-roader in selected European markets, including Germany, in the spring.
The Bronco will be sold in Europe with either a 2.3-liter turbocharged four-cylinder or a 2.7-liter V-6 gasoline engine, limiting its appeal in markets that attract higher taxes for vehicles with poorer fuel consumption.
Ford will position the Bronco as a halo model to promote the automaker’s U.S. heritage in building SUV-type vehicles. In a new marketing slogan for Europe called Adventurous Spirit, Ford is promoting American values.
The Bronco is expected to start at 60,000 euros ($63,2700) in Germany, motoring press reports said.
The midsize SUV will compete with the Jeep Wrangler and some versions of the Land Rover Defender in Europe. It will also go up against the new Ineos Grenadier, which is similarly built with body-on-frame chassis and offers retro looks inspired by the original, rugged Land Rover Defender.