Geely Automobile Holdings, seeking to expand its presence in China’s booming electrified-vehicle market, is introducing a new brand for plug-in hybrids and full electric vehicles.
The Galaxy brand will launch seven models including four plug-in hybrids and three EVs within two years, the major private Chinese carmaker said.
The first product, unveiled in the east China city of Hangzhou where Geely is headquartered, will be the Galaxy L7, a plug-in hybrid crossover. It will be followed by the Galaxy L6, a plug-in hybrid sedan.
Deliveries of the L7 and L6 are set to begin in the second quarter and the third quarter, respectively.
The third Galaxy badged product is the E8, a full electric sedan. E8 deliveries are due to start in the fourth quarter, Geely said, without disclosing additional details about the product.
Geely didn’t identify the four other Galaxy models to be rolled out next year.
Geely currently sells EVs under the mass-market brand Geometry and a premium marque, Zeekr. Galaxy is positioned above Geometry but below Zeekr, Geely says.
The company also markets gasoline vehicles and plug-in hybrids for the mass-market Geely brand and premium Lynk & CO brand.
In 2022, overall sales at the company rose 8 percent to top 1.43 million. The sales growth was driven by demand for electrified products.
Last year, sales of Geely’s EVs soared 328 percent to 262,253, while plug-in hybrid volume spiked 219 percent to 66,474, the company said in January.