TOKYO — The rebranded Tokyo auto show reconvenes this week for the first time since 2019 as the Japan Mobility Show. Organizers are trying to rekindle excitement for what used to be Asia's premier auto showcase by casting a wider net beyond the world of cars and trucks.
The 2023 show has attracted about 475 exhibitors -- a record amount -- and has expanded the ranks to a range of high-tech startup companies doing everything from artificial intelligence to urban mobility. Even local automakers also get into the out-of-the-box thinking.
Honda is highlighting its executive jet and a vertical takeoff and landing vehicle. And Toyota is showing an electric, three-wheeled motorbike along with an interior mock-up of its Lunar Cruiser, a hydrogen-powered pressurized rover being developed for a future moon mission.
But the Japan Automobile Manufacturing Association is still struggling to reclaim the Tokyo show's former glory as a must-see stop on the international auto show circuit. This year, the only non-Japanese manufacturers taking part are BMW, Mercedes-Benz and China's BYD.
Japanese automobiles will anchor the expo with a wide range of funky concepts. And EVs will rule supreme as these traditionally hybrid-oriented brands try to show the world they are just as willing and able to deliver fully battery-powered models.
The Japan Mobility Show runs Oct. 25-Nov. 5, with media days on Oct. 25-26.
Here is a rundown of what is coming.