Chinese brand MG Motor will expand its range in Europe to 10 models by 2025, including a two-door electric convertible. The European head of MG’s parent company, SAIC Motor, revealed the plan at the launch of the brand’s newest model, the MG4 electric compact, earlier this month.
The arrival of the MG4, a rival to the Volkswagen ID3, increases the brand’s European lineup to five models: four are full electric and one is a plug-in hybrid.
“We want to make electric mobility accessible for all,” SAIC Motor Europe CEO Xinyu Liu said during the online launch of the MG4, which has a starting price well below the ID3’s.
MG sells vehicles in 26 European countries and plans to expand its dealer network in the region to 840 retailers by year-end from 686 now.
It also has 172 dealers in the UK, which it operates separately from the rest of Europe.
MG sold a combined 53,033 vehicles in Europe and the UK through July, which was a 110 percent increase on the same period last year, according to figures from market researcher Dataforce. SAIC has targeted 100,000 sales in Europe for 2022.
MG, which now outsells Honda in the region, is led in Europe by the ZS small SUV, which accounted for 21,291 sales after seven months, of which nearly half were the full-electric version.
The UK is the only market where MG sells non-electrified models, but it is weighing whether to sell combustion-powered variants in Eastern Europe, a source told Automotive News Europe.