PARIS -- The latest Dacia Duster small SUV will start at 19,690 euros in France, as the Renault Group value brand seeks to strike a balance between affordability and raising prices.
Dacia built a reputation on rock-bottom pricing, but in recent years Renault Group executives have shifted the brand’s focus to “value for money” and are targeting margins of 15 percent by 2030. Most Dacia buyers now opt for higher trim levels.
The new Duster, unveiled last autumn, is the first full overhaul of the model since it was launched in 2012. It is based on the Renault-Nissan CMF-B platform, and for the first time includes a full-hybrid model as well as dual-fuel LPG powertrains.
It will be shown to the public at the 2024 Geneva auto show on Feb. 26, with deliveries expected to begin in the second quarter.