Cars & Concepts

Rolls-Royce CEO says hybrid powertrain can't deliver the brand's trademark ‘waftability'

Rolls-Royce's New York Private Office — Since not everyone can make the trip to the brand's headquarters in Goodwood, England, to specify their preferences for a custom-designed exotic car, Rolls-Royce's Private Office brings Goodwood to the client, CEO Chris Brownridge says. Dedicated designers at the bespoke studio in New York's Meatpacking District help transform series production models into statement pieces for the marque's wealthiest customers. (ROLLS-ROYCE)

Urvaksh Karkaria

September 30, 2024 07:48 PM

NEW YORK — As much of the auto industry pivots toward hybrid vehicles as demand for battery power fails to meet high-flying volume expectations, one carmaker is thinking differently.

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