VW has also started using the logo in its Hello Light ad campaign, but the design will appear a little different on cars themselves because the black background will not feature a flat, matte finish. Instead, if the prototypes are any indication, the black background will feature a glazed, reflective finish.
The new, more two-dimensional logo will replace one that was introduced in 2000, which had a three-dimensional surface and was lit from the top left quarter because that look was in vogue at the time. The new logo is closest to the postwar version -- the biggest difference will be a thicker outer ring.
Initially, VW brand’s locations and dealers in Europe will be changed over, followed by China in October, VW said is a statement. The changeover will then be implemented step-by-step in North and South America as well as the rest of the world from the beginning of 2020.
The new logo was designed with the digital world in mind, hence a two-dimensional appearance, but it may still feel retro to some with thinner, two-dimensional letters giving it a vintage feel. With just two main colors, the new logo may appear more austere, given the various shades of blue that the outgoing logo had featured.
Of course, the badge that goes on the car and the logo that goes on dealership signs and other items are different things: VW dealers have been using the three-dimensional blue design, while vehicles have kept chrome lettering with a black background.
The eighth-generation Golf will be the first production vehicle to have the new logo.
While this change will likely go unnoticed by a majority of the non-VW car owners -- it's not a transformational change into something cube-shaped, for instance.
The ID electric lineup may wear an illuminated version of the new badge.
Autoweek is an affiliate of Automotive News Europe.