Guest Commentary

Why being customer centric is key when developing software for cars

Umar Zakir Abdul Hamid and Jessica Swafford — Umar Zakir Abdul Hamid (left) is a senior lead strategist at Geely-owned technology company CEVT. Jessica Swafford is customer success manager at e-mobility company Proterra.

UZ

By:

Umar Zakir Abdul Hamid

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JS

By:

Jessica Swafford

January 19, 2023 03:26 PM

Customer centricity refers to a notion, philosophy, and mindset that should be embedded and ingrained within organizations when designing a product that will be desired and beneficial for the paying customers and related stakeholders.

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