Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Guest Columnist
August 04, 2022 03:03 AM

How to win the autonomous vehicle race

Secretive development practices threaten to slow advances as we approach Level 4 autonomy.

Ricky Hudi
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Ricky Hudi 2022

    Ricky Hudi is chairman of The Autonomous, which seeks to bring together the world's major mobility stakeholders to shape the future of AVs.

    The road to industry standards in the automotive industry is never smooth.

    Consider the differences in charging standards for electric vehicles. Depending on the vehicle and the country it is in, it might use direct current for fast charging and/or alternating current. And the connecting plugs vary for cars by country and even region.

    As the autonomous vehicle industry finds its way toward full autonomy, it will need to work more collaboratively on some of the most safety-critical aspects of these vehicles to avoid this type of chaos.

    In order to ease a transition in the industry and enable the delivery of the safest possible autonomous mobility safety in a productive manner, we must first define a common set of principles and standards globally.

    This not only will reduce the time and financial investment required of individual companies, but also will reduce risk.

    What slams the brakes on Level 4 autonomy?

    We are at a crossroads in the development of the key software and hardware underpinning safe electronic vehicle architectures, artificial intelligence, lidar sensors and similar technologies as well as the regulations that will oversee the industry.

    The secretive, siloed development practices that served the autonomous vehicle industry well on innovation now threaten to slam the brakes on future advances as we approach Level 4 autonomy.

    While individual contributions can come to market quickly, they prevent standardization and best practices from forming.

    Many companies are duplicating efforts to develop the security platforms that will keep these vehicles protected from hackers, malware and other threats to software that could cause an auto to malfunction, crash or worse.

    Collaborating as an industry on such important foundational technologies will not only help the industry align on standards and practices but also can distribute development costs among multiple companies and bring the industry as a whole, rather than individual players, forward.

    A sea change in automotive development

    Such collaboration would represent a sea change in the automotive industry's approach to development in which an automaker and its suppliers cooperate to put competitive and differentiated solutions to market.

    To reach Level 4 autonomy -- defined as a vehicle that does not require human interaction to operate, as it is programmed to stop itself should any system fail -- will require collaboration across the wide ecosystem of vehicle manufacturers, standards bodies, government and regulatory organizations, as well as industry organizations.

    This type of wide industry collaboration on safety technology will open new business models and support the extension of the autonomous vehicle's life cycle through methods such as over-the-air software updates.

    Showing solidarity and a willingness to work together to advance AV technology would also demonstrate to consumers that the industry is working in the best interest of society.

    Working together will ensure that the industry arrives at its ultimate destination -- fully autonomous vehicles -- safely.

    RECOMMENDED FOR YOU
    Why planning for EVs over e-fuels makes the most business sense
    Recommended for You
    Steve Young ICDP
    Why planning for EVs over e-fuels makes the most business sense
    Getac Russell Younghusband
    How the metaverse is helping the car industry
    Testbirds CEO Georg Hansbauer
    The rise of the smart green machine
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us