Audi expects Q3's 'bodybuilder' look to appeal to women

Audi expects its new Q3 to appeal to women buyers despite its more “masculine” design compared with the soft look of its predecessor. Female customers, just like men, have professional lives and want a car that reflects their equal status, Audi exterior designer Matthias Fink said. “It was an error in the past to think that all women want sweet cars,” he said.