Audi expects its new Q3 to appeal to women buyers despite its more “masculine” design compared with the soft look of its predecessor. Female customers, just like men, have professional lives and want a car that reflects their equal status, Audi exterior designer Matthias Fink said. “It was an error in the past to think that all women want sweet cars,” he said.
The second-generation Q3 gets a “bodybuilder” style makeover with a more upright appearance and bulging sides. Its large new octagonal grille and big side inlets also help give it a more masculine look, Audi said.
The compact crossover is a key model for the company. It’s Audi’s No. 3-selling model globally after the Q5 SUV and A4 sedan, accounting for just over a tenth of the automaker’s overall volume. Besides the fresh design, Audi hopes enhanced driver safety and assistance equipment, a new digital dashboard and more interior space will help to boost sales.