Hyundai Europe expects the new-generation Tucson's bold design and wide range of electrified powertrains to help it regain its place as the Korean automaker's best-seller in the region.
"The Tucson will be back as Hyundai's top-seller," Andrea Crespi, head of Hyundai's operations in Italy, told Automotive News Europe.
The compact SUV's European sales have dropped by 37 percent through October to 75,011 because of the pandemic and the changeover to the new model. That has dropped the Tucson to second place behind the Kona small crossover, which increased sales by 11 percent to 98,866, according to figures from JATO Dynamics.